Today there is a perfect society which combines money, business and marketing, with two lead actors, sports and money. What began as a game depicting healthy mind and body, has now become one of the most profitable business and better projection toward the future. Sport is an industry that constantly generates millions of dollars and euros. Beijing 2008 marks more than one record, not only on the slopes, but also outside them. For companies advertising the Olympic Games are a golden marketing opportunity brilliantly. Manufacturers of apparel, shoes, energy drinks and other products related to athletes have no better showcase than this event for future projects. The 2008 Beijing Olympic Games will mark all a worldwide audience, billions of observers will follow the broadcasts, which will not only be on television, but Internet and mobile phones also emit unique pictures of this event. To get an idea, only in China it will see almost 1300 million people. These Olympic Games are 21 promoters: Samsung, GE, Volkswagen, Air China, McDonald's, Omega, Panasonic, Visa, Adidas, CNPC, Sinopec, China Mobile, Atos Origin, Picc, Manulife, CNC, Bank of China, Johnson and Johnson , Kodak (the first modern Games back in 1896) Coca Cola (sponsor since 1928) and Lenovo (Chinese computer company that was incorporated in China 2005). These companies have paid from 2004 until 2008 approximately 900 million dollars in cash, products and services to participate as sponsors of the Olympic event. However, the list of advertisers does not end in this select group of competitors. In total, there are more than sixty companies, both domestic and foreign. This competition is one of the most delicious sandwiches that will have any commercial firm has decided to expand in China and Beijing 2008 is a historic opportunity to make known your brand. Sponsorship personalizadoUno most eloquent examples of this integration between companies and sport is soccer. For example the English Premier League (sponsored by Barclays Bank) is a reflection of transnational capital. Not only the competition is named after the financial institution, but last season, 9 of the 20 soccer teams which participated in the tournament that earned Manchester United are owned by foreigners. Closer to home, the next edition of Major League Soccer, carry the sponsorship of BBVA, and if this is not sufficient to demonstrate the relationship between business and football for the first time in its 110 years of history, Athetic Bilbao will have advertising on their shirts, which will disburse Petronor 2 million for two seasons. But all is not football, now there is no doubt that sport is a booming industry that knows no boundaries or political boundaries. The new goals are in East and Asian countries and the Gulf are part of the world's most exclusive calendars sport. The petrodollars of moguls have their golf tournaments, tennis, Formula 1. Countries like Japan, China and South Korea. Now are the new markets where the football is trying to get in because there are thousands of millions of consumers desperate to see their stars much closer. Japan host the finals clubs, multinational companies involved with governments for teams to perform the most important pre-seasons in their cities and close deals to players from those countries with little tradition in this sport are part of the most important equipment Europe, in a clear marketing partnership and millions of dollars. one of the most respected names in the corporate world is Dennis Carey Worked as the managing director at "Hay management consultants" Great, "there are only two major events dos'Hoy a massive diffusion, although the sport is televised almost completely.